Jensil Health Marketing

A walkthrough of my process of creating 30+ digital graphics for Jensil Health, a Detroit-based first aid kit business

Process Highlights

Project Overview

During my time at Jensil Health, a Detroit-based health company focused on accessible first-aid and safety products, I contributed to developing and executing the “Pause. Patch. Play.” marketing campaign. I created three months' worth of content promoting the company's Children's Let's Go Kit, Family First Aid Kit, and Travel Ready Kit. My responsibilities included developing a refreshed brand kit, designing digital marketing graphics, and creating visual assets for LinkedIn, Instagram, and TikTok. I also collaborated on producing short-form video content to increase brand awareness and engage target audiences across multiple platforms.

Project Description

Role

Graphic Design Intern

Content Marketing, Brand Development, Graphic Design, Campaign Marketing, Content Strategy, Audience Targeting

Methods

Adobe InDesign, Canva, Photography Camera

Tools

Refreshed Brand Kit

When I began working with Jensil Health, the company did not have an established brand kit. To create a cohesive brand experience, I developed a new brand kit by sourcing colors directly from the existing first-aid kit packaging. The primary blue became the foundation of the brand, as it communicates safety, trust, and reliability while serving as an instantly recognizable identifier for Jensil Health. I also incorporated orange as a secondary accent color because of its high visibility and ability to help products stand out, which is especially important in emergency situations where first-aid kits need to be located quickly. Neutral white and cream tones were included to create balance and maintain a clean, approachable aesthetic. In addition, I expanded the existing logo by creating multiple variations, ensuring the brand could be used consistently and effectively across digital, print, and social media applications.

Step Two: Analyze the Problem

As a growing company, Jensil Health faced the challenge of competing with well-established brands that already had strong consumer trust and recognition. To address this, I designed a series of digital graphics and marketing assets that positioned Jensil Health's first-aid kits as essential products for families, travelers, and everyday preparedness. My goal was to consistently showcase the brand's value, reliability, and convenience while increasing visibility across social media platforms. Through strategic messaging and cohesive visual design, I worked to strengthen brand recognition and establish Jensil Health as a trusted, must-have name in the first-aid and safety space.

Solution?

Used the Phil Better Bear mascot as a recognizable character to help Jensil Health stand out from competitors and make the brand more memorable.

Created promotional graphics that highlighted the benefits of the Children's Let's Go Kit, Family First Aid Kit, and Travel Ready Kit.

Designed content that showed real-life situations where the first-aid kits could be useful, helping customers understand their value.

Planned and created 3 months of social media content to keep the brand active and visible online across LinkedIn, TikTok, and Instagram.

Promotional Graphics

Since the campaign launched in the summer, I created travel-focused, outdoor-themed graphics that promoted the Travel Ready Kit as an essential item for vacations, road trips, and summer activities. I also developed content for key seasonal moments, such as Back-to-School, positioning Jensil Health's first-aid kits as practical products for parents and families. By connecting the content to occasions that were meaningful to both children and parents, the campaign felt more timely, relatable, and engaging while reinforcing the importance of everyday preparedness.

Seasonal Graphics

As part of the campaign, my internship team proposed sending PR boxes to mommy influencers to increase product visibility and generate authentic brand exposure. To support this initiative, I designed a custom thank-you card to be included in each PR package, helping create a more personal and memorable unboxing experience. In addition, I designed a business card for the CEO, Jennifer Walden, ensuring they aligned with the newly developed brand identity and could be used consistently for networking, partnerships, and business outreach.