Digital Graphics
A walkthrough of the digital graphics, infographics, and social media content I have designed for my creative club, UMich REACH
Process Highlights
Project Overview
REACH is the University of Michigan’s premier organization for content creators, artists, and creative entrepreneurs. The club supports ambitious ideas in the entertainment space, focusing on portfolio development, creative project execution, and providing exclusive networking and learning opportunities. REACH fosters a tight-knit, supportive community for students passionate about building personal brands and making an impact in entertainment.
Project Description
VP of Design & Social Media
Role
Creative direction, content strategy, social media planning, graphic design, video editing, content scheduling, analytics review
Methods
Tools
Adobe Illustrator, Canva, Social Media Analytics
Recruitment Period
Each semester, REACH recruits new members through events like Festifall, where we set up a booth to introduce the club and showcase our community. We also host events for potential members to learn about the organization and get to know our current members. During these recruitment periods, I designed flyers, social media posts, and other digital graphics to promote our events and attract new creative talent to the club.
Recruitment Flyer
This is the flyer we printed and passed out at Festifall, the University of Michigan’s biggest club fair. The theme for our recruitment was “Photobooth,” and we had an actual photobooth set up at our station. Given the theme, I wanted to include various camera elements. I eventually got the idea to put the Interest Form QR code in the digital camera.
Project Teams Reveal Post
REACH has a variety of project teams that help members build creative skills across multiple disciplines. The Branding, Marketing, and Outreach team focuses on web design, graphics, and vector design for both REACH. The Photography Group develops camera work, lighting, creative pitching, and behind-the-scenes production skills, while the Videography Group emphasizes editorial fashion videos and guides projects through pre-production, production, and post-production, alongside photoshoots. The Social Media Team showcases the club’s creative work and expands REACH’s campus presence on Instagram and TikTok, building skills in content strategy, planning, design, and short-form video editing. For example, I created a carousel post inspired by the recent Blythe doll trend, combining social media engagement with creative storytelling to highlight which character members align with most.
Reach Profile Post
I created a REACH profile post to show that the club extends beyond the University of Michigan, with headquarters in Los Angeles, known as REACH Nationals. This infographic-style post educated viewers about REACH and highlighted past projects, helping to expand awareness of the organization’s national presence.
